Who I Am
I am an award-winning brand marketing and media communications consultant. I have over 30 years of professional accomplishments, advanced expertise and interpersonal skills in successfully planning and implementing strategic marketing and media solutions.
My professional experience and expertise range from advertising, marketing communications and media relations to news and technical writing, publications and Web site creation and media and fund-raising campaigns. I proactively build brand awareness for my clients.
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Leadership
Sam W. Pressley founded the consulting agency and currently leads the organization as Chief Marketing Officer and Creative Director. An award-winning media relations, brand marketing and writing professional with more than 30 years of experience in the field of internal and external communications, Pressley has extensive experience in positioning clients and their corporate brands in the marketplace; advancing clients' reputation, image and relations with internal and external audiences; coordinating major media campaigns as well as crisis management; preparing officials for media interviews; creating, writing, editing, and designing newsletters, annual reports, Web sites and other collateral materials.
Recognition for Pressley's professional work includes the 2005 Marketing Award for Special Events, Council for the Advancement and Support
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of Education (CASE), District II and the Pepperpot Award, Marketing Communications, 1988, Public Relations Society of America, Philadelphia Chapter.
Pressley earned his Master of Science degree in Organizational Development and Leadership at Philadelphia College of Osteopathic Medicine, in 2006, and Bachelor of Science degree in Journalism and Communications at Temple University, in 1971. In between these two educational milestones, Pressley applied his knowledge and expertise in strategic communications to one, live the purpose-driven life; two, help others achieve personal development and professional goals; and three, build entrepreneurs and client companies to grow their enterprises.
Pressley has produced work for a wide range of companies and clients.
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- Atlantic City Convention & Visitors Authority
♦ Coordinated focus group
♦ Planned Web site's new navigations and contents
- Ben Franklin Technology Partners of Southeastern Pennsylvania
♦ Created brand marketing and media communications strategies
♦ Enhanced media pitches and major placements
♦ Created internal and external e-newsletters
♦ Directed redesign of Web site and relaunch with Flash programming
♦ Coached officials for media interviews
♦ Mentored marketing and communications staff
- Big Brothers Big Sisters of America
♦ Wrote and edited profiles for the 2006 annual report
- Fannie Mae
♦ Enhanced media relations/placements and built partner relations
♦ Traveled to national cities to coordinate major media campaigns
♦ Planned and coordinated roll out of new financial products and services
- Hahnemann University & Hospital
♦ Enhanced staff field research methodology
- Lincoln University (PA)
♦ Planned award-winning marketing campaign of 150th anniversary celebration
♦ Created strategic communications for successful $150-million capital campaign
♦ Created video to promote anniversary celebration and capital campaign
♦ Enhanced local, regional and national news media coverage
♦ Enhanced University image to set new student recruitment records
♦ Coordinated crisis management and media communications
♦ Promoted inauguration of new President and program initiatives
♦ Planned Governor's visit to announce $29.4 million award
♦ Created new logos, slogans, annual reports, state budget presentations, and newsletters
♦ Coordinated redesign and startup of new Web site
- Merrill Lynch
♦ Created and wrote recruitment ads for financial advisors
- Philadelphia Youth Services Corps
♦ Produced award-winning marketing and media campaign
- PSEG (PSEG Nuclear Operations)
♦ Redesigned, wrote, and edited daily, employee newsletter
♦ Prepared employees for change in deregulated utility market
- The Richard Stockton College of New Jersey
♦ Student marketing campaign generated extra $5.2 million income for College
♦ Enhanced College's institutional image and summer enrollments
♦ Increased local, regional and national media placements
♦ Created first newsletter and other publications
- School District of Philadelphia
♦ Enhanced staff field research methodology for interviewing at-risk students
- Political candidates and elected officials
♦ Served as media strategist and press secretary
- Zion Baptist Church (Philadelphia)
♦ Managed crisis communications
♦ Gained media exposure for installation of new Pastor and his outreach ministry
Since founding Sam W. Pressley Communications, Pressley has expanded the business to encompass a team of talented and experienced marketing communications consultants. The firm's proven experience and collective expertise allow Sam W. Pressley Communications the ability to provide comprehensive, marketing solutions to help clients remain competitive and to grow their enterprise in today's global marketplace.
Let's communicate! And, let us help you tell your story.
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